Samuel Edwards is the Chief Marketing Officer at UUX.co, overseeing brand strategy, performance marketing, and cross-channel campaign execution. He brings 15+ years in digital advertising, SEO, and conversion optimization, and leads a data-driven team focused on growth that can actually be measured.

Samuel has scaled marketing programs for venture-backed startups, eCommerce brands, and enterprise organizations, building full-funnel strategies that tie content, paid media, and design together rather than treating them as separate budgets. On the UUX.co blog he writes about the measurement side of design — what to instrument before a redesign, which metrics move when the UX improves, and how to tell a genuine conversion lift from noise.

His work has been featured in Entrepreneur, Inc., and MarketingProfs, and he speaks regularly on digital trends. He is based in the greater Orlando area and takes an analytical, ROI-first approach to everything he ships.