Sample UX Directions

Concept directions, not case studies.

Every example below is a fictional but realistic UX direction — not a client engagement. They show how we think about a problem, what we change, and why. Browse them to understand our approach, then bring your own brief.

Start a Plan Book a UX Fit Call

Why concept directions

We show thinking, not finished files.

Most portfolio pages show polished deliverables with no context. You see a beautiful screen and have no idea why it looks that way, what problem it solves, or whether the designer can do it again on your specific constraint.

These concept directions are built differently. Each one names the exact problem, describes the structural fix, and states the intended outcome — so you can judge the reasoning, not just the aesthetics. None of them are real client work. They are fictional scenarios chosen to represent the types of requests subscribers send every week.

If any of these directions match something on your backlog, you can request exactly this kind of thinking on your actual product. That is the point.

Concept examples

Sample UX directions across seven scenarios.

Each card is a fictional but realistic brief. Problem, fix, and intended result — the same structure we use on real subscriber requests.

SaaS dashboardConcept example

Analytics dashboard redirection

Problem: A usage-analytics product buried its most-used metric three clicks deep, and every screen competed for attention with equal visual weight. New users could not tell what mattered.
UX fix: We rebuilt the information hierarchy around the one number teams check daily, demoted secondary panels into a collapsible rail, and introduced a calm token system so charts read instantly.
Result direction: A direction where the primary metric is the hero of the screen, supporting data is one glance away, and the interface scales from one workspace to many without visual chaos.

Information hierarchyDesign systemData viz

Landing pageConcept example

Conversion landing page rebuild

Problem: A developer-tools startup led with a clever-but-vague headline, hid the offer below three feature grids, and asked for a credit card before showing any value.
UX fix: We restructured the page around a sharp value proposition, moved proof and the offer above the fold, and replaced the early friction with a frictionless start path.
Result direction: A page that states what it does in one line, proves it immediately, and makes the next step obvious — built for a measurable lift in signup starts.

ConversionMessagingAbove-the-fold

Pricing pageConcept example

Pricing page clarity pass

Problem: Four plans with near-identical feature lists, no recommended option, and a comparison table that required scrolling sideways on mobile. Visitors froze.
UX fix: We collapsed the plans to three plus an enterprise path, marked a clear recommended tier, and rebuilt the comparison as a scannable, mobile-first matrix with plain-language rows.
Result direction: A direction where the right plan is obvious in seconds and the comparison answers objections instead of creating them.

Decision designComparison UXMobile-first

Signup flowConcept example

Signup & onboarding flow

Problem: A 9-field signup form, an email-verification dead end, and an empty product on first login. Drop-off was brutal between account creation and first value.
UX fix: We cut the form to the two fields that matter, deferred the rest into a progressive onboarding checklist, and designed a first-run state that walks users to their first win.
Result direction: A streamlined path from landing to activated, where every step earns the next and the empty state teaches instead of stalling.

OnboardingForm UXActivation

Agency homepageConcept example

Agency homepage repositioning

Problem: A capable agency looked like every other agency: a hero of stock gradients, a wall of services, and no clear reason to pick them over the next tab.
UX fix: We led with a sharp positioning line, replaced the services wall with proof-led outcome blocks, and built a confident, editorial layout that signals premium without saying it.
Result direction: A homepage that reads like a category leader — distinctive, outcome-focused, and built to make the right prospects self-select in.

PositioningEditorial layoutBrand UX

B2B service pageConcept example

B2B service page lead UX

Problem: A long, undifferentiated service page asked for a demo at the very bottom, with no proof, no specificity, and a form that demanded a phone number too early.
UX fix: We added a tight outcome-led intro, threaded proof and specificity through the page, and placed a low-friction lead capture at the natural decision points.
Result direction: A page direction that earns the lead by being specific and credible, then captures it at the moment intent peaks rather than at the bottom of the scroll.

Lead genTrust signalsB2B

Mobile onboardingConcept example

Mobile app onboarding

Problem: A mobile product front-loaded a five-screen tour, asked for notification and location permissions immediately, and showed a blank home screen after all that.
UX fix: We replaced the tour with a single value screen, deferred permission prompts to the moment they are useful, and designed a home state seeded with a starter action.
Result direction: An onboarding direction that respects attention, asks for permissions in context, and gets users to something real on the first session.

Mobile UXPermissionsFirst session

What your requests could look like

Every sample type maps to a real service.

The landing page and agency homepage concepts above represent the kind of work we do inside a landing page design subscription. Conversion-focused structure, sharp hierarchy, and a message that earns the click before asking for it.

The analytics dashboard, signup flow, and mobile onboarding samples show the type of work subscribers submit through our SaaS UX & UI design service. Product screens, flows, and first-run states that move users from signup to activated without losing them in the middle.

The pricing page and B2B service page directions overlap with both conversion work and the structured teardowns we run as part of a UX audit. If your pricing or lead-gen pages are underperforming, a scoped audit is often the right first step — it tells you exactly what to fix before we design anything.

All seven scenarios are available as subscriber requests from day one. Load them into your queue individually, combine them into a sprint, or use them as a reference when writing your own brief. There is no minimum or maximum — submit what your team actually needs.

Ready to send your first request?

Start with a concept. Ship with confidence.

Bring your own brief and we will apply the same structured thinking to your real product. Choose a plan, submit your first request, and get a direction back fast.

Start a Plan Book a UX Fit Call